New Mexico; Where culture shines.

Challenge

Working off of a poster I created in Typography II, utilizing the type and image relationship of fusion, develop a multimedia campaign with a cohesive look and feel.

Opportunity

For this project I created a new campaign for the New Mexico Tourism Department that highlights the rich cultural diversity of this stae. The custom letterforms recall symbols and patterns from Native American pottery. The campaign features a poster, t-shirt, thirty-second commercial spot, and Instagram story. The commercial showcases people enjoying a variety of rich cultural sites timed to inspirational music. The social media component builds off of the couple from the video, sharing the story of the their first visit to Taos.

• CLASS Typography II and Portfolio
• MEDIUM Print and Digital
• YEAR 2020