Branding and identity for a financial research and analytics firm.

Challenge & Opportunity

This project was a re-design of an existing logo for a research and analytics company. The client wanted the new logo to have the feel of a financial firm, and reference the abacus in some way.

Rather than making use of an abacus in the logo, I opted to modify they type, altering the crossbar of the "A" and replace it with an abacus bead. Deliverables included a logo, business cards, e-stationary, PowerPoint, & Word templates.

• Client Abacus Analytics
• Role Sole Designer
• Year 2013