CMA CREATIVE
Utilize contemporary mediums to address a social awareness issue and consistently deploy it across multiple applications.
I chose the issue of misinformation that spreads like a virus across social media. The focus of this campaign is media literacy and educating readers on how to detect misinformation to stop it from spreading.
Research began with an in-depth look at the problem of misinformation and the potential solutions.
More than 65% feel misinformation causes a great deal of confusion about what is real and what is made up.
Informed.org is dedicated to informing the public about the importance of media literacy. We believe this can have an empowering effect on people to take an active approach in critically examining the news they consume daily and stop it from spreading.
The structured logotype is reminiscent of black and white newsprint, while the bottom line recalls the need to get at the facts of the story. Accents of red promote a sense of urgency that the topic demands. Primary typography relies on a sans-serif for clarity and legibility, while the monospace typeface adds a typewritten journalistic aesthetic.
The website was designed to guide the user through the journey of discovering the problem and solution on the home page, to learning about the types of misinformation, to testing their skills, to more in-depth research, then finally to about the organization.
The social media component leverages real published news headlines in the form of a video and static images that ask the user to see if they can detect the true story. Both link back to the website's Play page where they can find out if the article is misinformation or the truth and why.
