VISUAL IDENTITY

Abacus Analytics

Branding and identity for a financial research and analytics firm.

Challenge & Opportunity

This project was a re-design of an existing logo for a research and analytics company. The client wanted the new logo to have the feel of a financial firm, and reference the abacus in some way.


Rather than making use of an abacus in the logo, I opted to modify they type, altering the crossbar of the "A" and replace it with an abacus bead. Deliverables included a logo, business cards, e-stationary, PowerPoint, & Word templates.

  • Client Abacus Analytics
  • Role Sole Designer
  • Year 2013
Abacus Analytics Business Cards
Abacus Analytics Commentary

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