Abacus Analytics

Branding and identity for a financial research and analytics firm.

client

Abacus Analytics

 

ROLE

Sole Designer

 

deliverables

Logo, business cards, e-stationary, PowerPoint & Word templates

 

Date

2013

Challenge

This project was a re-design of an existing logo for a research and analytics company. The client wanted the new logo to have the feel of a financial firm, and reference the abacus in some way.

Opportunity

Rather than making use of an abacus in the logo, I opted to modify they type, altering the crossbar of the "A" and replace it with an abacus bead.

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Abacus
Analytics

Branding and identity for a financial research and analytics firm.

 

client

Abacus Analytics

 

ROLE

Sole Designer

 

deliverables

Logo, business cards, e-stationary, PowerPoint & Word templates

 

Date

2013

Challenge

This project was a re-design of an existing logo for a research and analytics company. The client wanted the new logo to have the feel of a financial firm, and reference the abacus in some way.

 

Opportunity

Rather than making use of an abacus in the logo, I opted to modify they type, altering the crossbar of the "A" and replace it with an abacus bead.